# Protein Bar Founder Thrives in a Crowded Field (Encore)

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/protein-bar-founder-thrives-in-a-crowded-field-encore
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/protein-bar-founder-thrives-in-a-crowded-field-encore.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-01-02T11:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/18442746-protein-bar-founder-thrives-in-a-crowded-field-encore.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/18442746-protein-bar-founder-thrives-in-a-crowded-field-encore.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/protein-bar-founder-thrives-in-a-crowded-field-encore
Duration seconds: 2160

## Resource

Please enjoy this repeat of a popular episode first aired in January 24, 2025. According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its uncompetitive niches. He did that with his flagship protein bar, which is plant-based, low-sugar, and plainly labeled. That was seven years ago when he launched the company with a $75,000 Kickstarter campaign. Fast forward to 2025, and IQBAR also makes IQMIX (hydration) and IQJOE (coffee). All promote brain he...

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## Transcript

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