# Inside Beardbrand's Expansion Plan

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/inside-beardbrand-s-expansion-plan
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/inside-beardbrand-s-expansion-plan.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-05-08T13:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/19140359-inside-beardbrand-s-expansion-plan.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/19140359-inside-beardbrand-s-expansion-plan.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/inside-beardbrand-s-expansion-plan
Duration seconds: 1974

## Resource

We've hit a plateau at Beardbrand, the direct-to-consumer business I launched 15 years ago. Our revenue is down from its peak. We've made mistakes. The beard care space has dried up. We've moved from a blue ocean of growth and opportunity to a red ocean of fierce competition. If Beardbrand grows, a competitor loses, and vice versa. In this episode, I'll depart from my typical interview format and share our plans for moving Beardbrand forward. My goal is to help other merchants in similar ci...

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## Transcript

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