# How Vessi Sells Waterproof Shoes

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/how-vessi-sells-waterproof-shoes
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/how-vessi-sells-waterproof-shoes.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-03-13T12:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/18839169-how-vessi-sells-waterproof-shoes.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/18839169-how-vessi-sells-waterproof-shoes.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/how-vessi-sells-waterproof-shoes
Duration seconds: 1969

## Resource

Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021. In this episode, he shares the challenges of targeting the right audience, cross-border selling, diversifying, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-vessi-sells-waterpro...

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## Transcript

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