# Content Beats Design, Says CRO Pro

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/content-beats-design-says-cro-pro
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/content-beats-design-says-cro-pro.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-03-27T12:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/18915529-content-beats-design-says-cro-pro.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/18915529-content-beats-design-says-cro-pro.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/content-beats-design-says-cro-pro
Duration seconds: 2051

## Resource

Dave Diederen is the founder of Syntra, a Netherlands-based conversion rate optimization agency. He encourages ecommerce brands to test product pages, ads, and, well, everything. He says merchants often prioritize their sites' aesthetics over copy and content, a big mistake. "Content and copy play a very big role in conversions, if not the biggest," he states. In this episode, he shares conversion wins, product and home page tactics, A/B strategies, and more. For an edited and conden...

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## Transcript

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