# Chord Commerce CEO on Pivoting to Data

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/chord-commerce-ceo-on-pivoting-to-data
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/chord-commerce-ceo-on-pivoting-to-data.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-05-15T10:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/19173346-chord-commerce-ceo-on-pivoting-to-data.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/19173346-chord-commerce-ceo-on-pivoting-to-data.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/chord-commerce-ceo-on-pivoting-to-data
Duration seconds: 2205

## Resource

When he appeared on this podcast in 2021, Bryan Mahoney had just co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a "headless" structure that enabled merchants to connect with their preferred external providers rather than a one-size-fits-all solution. The problem, Bryan says in retrospect, was a complicated setup that required replatforming. What merchants wanted was his tools that consolidated data from external vendors for ...

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## Transcript

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