# 2 Bootstrapped D2C Brands, 1 CEO

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/2-bootstrapped-d2c-brands-1-ceo
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/2-bootstrapped-d2c-brands-1-ceo.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-05-29T08:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/19254334-2-bootstrapped-d2c-brands-1-ceo.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/19254334-2-bootstrapped-d2c-brands-1-ceo.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/2-bootstrapped-d2c-brands-1-ceo
Duration seconds: 1756

## Resource

For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then a seller of teeth-whitening strips and now an expanded oral care provider. Eric first appeared on the podcast in 2023. In this latest conversation, he addresses Brio's challenges of selling long-lasting goods, Ollie's opportunity with consumable items, and juggling the two. For an edited and condensed transcript wi...

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## Transcript

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