# Carolyn Devanayagam on how Asia's brands navigate the America First era

Page: https://stenobird.com/podcast/earned-first-7353885/carolyn-devanayagam-on-how-asia-s-brands-navigate-the-america-first-era
Text version: https://stenobird.com/podcast/earned-first-7353885/carolyn-devanayagam-on-how-asia-s-brands-navigate-the-america-first-era.md
Podcast: [Earned First](https://stenobird.com/podcast/earned-first-7353885)
Published: 2025-09-18T15:59:13+00:00
Episode link: https://rss.com/podcasts/earned-first/2221729
Audio file: https://content.rss.com/episodes/328453/2221729/earned-first/2025_09_18_15_48_23_c54e0d3e-ef39-48d6-b0bb-c72f40869d4b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/carolyn-devanayagam-on-how-asia-s-brands-navigate-the-america-first-era
Duration seconds: 2028

## Resource

In this episode Arun Sudhaman is joined by Carolyn Devanayagam, head of Weber Advisory for Asia-Pacific and managing director, Singapore at Weber Shandwick. They discuss how geopolitical shifts — from tariff regimes to political rhetoric — are reshaping corporate communications, forcing CEOs and comms teams to take public positions and manage complex stakeholder demands. Devanayagam argues this environment is simultaneously a risk and an opportunity for Asian brands: those that combine operational strength with cultural humility and purpose can own a seat at the global table. The conversation closes with a practical look at talent: diversified hiring, advisory groups across policy/AI/government, and the balance of tech fluency with human listening and judgement.

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## Transcript

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