# Aman Gupta on the next era of influencer marketing

Page: https://stenobird.com/podcast/earned-first-7353885/aman-gupta-on-the-next-era-of-influencer-marketing
Text version: https://stenobird.com/podcast/earned-first-7353885/aman-gupta-on-the-next-era-of-influencer-marketing.md
Podcast: [Earned First](https://stenobird.com/podcast/earned-first-7353885)
Published: 2025-11-13T03:35:57+00:00
Episode link: https://rss.com/podcasts/earned-first/2325126
Audio file: https://content.rss.com/episodes/328453/2325126/earned-first/2025_11_13_02_17_07_f2e767e2-6ba3-47a2-bb9b-6eb6b92e18d4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/aman-gupta-on-the-next-era-of-influencer-marketing
Duration seconds: 2064

## Resource

Arun Sudhaman speaks with Aman Gupta, managing partner of SPAG Finn Partners, about the evolution of influencer marketing in regulated sectors — and why credibility, compliance and subject expertise now matter more than reach. Presented in partnership with Finn Partners, the conversation explores how structured scoring models can help brands identify credible voices, counter misinformation, and turn influencer investment into measurable impact.

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## Transcript

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