# How to Start From Scratch, Find Your Niche, and Build an Audience

Page: https://stenobird.com/podcast/earn-your-happy-174912/how-to-start-from-scratch-find-your-niche-and-build-an-audience
Text version: https://stenobird.com/podcast/earn-your-happy-174912/how-to-start-from-scratch-find-your-niche-and-build-an-audience.md
Podcast: [Earn Your Happy](https://stenobird.com/podcast/earn-your-happy-174912)
Published: 2026-07-28T06:30:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-66aa848a4ac1bd9a707e03ed/pscrb.fm/rss/p/mgln.ai/e/697/traffic.megaphone.fm/YAP1682361992.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-66aa848a4ac1bd9a707e03ed/pscrb.fm/rss/p/mgln.ai/e/697/traffic.megaphone.fm/YAP1682361992.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/earn-your-happy-174912/episodes/how-to-start-from-scratch-find-your-niche-and-build-an-audience
Duration seconds: 967

## Resource

If you had to start your business from zero today, where would you even begin? In this episode, Chris and I break down exactly what we would focus on if we lost our businesses, audiences, and platforms and had to rebuild from scratch. We share how we’d approach creating the right offer, getting in front of new audiences, and figuring out what actually gets people to pay attention and buy. Plus, we talk about one of the opportunities we see right now for building trust and becoming known for what you do. Tune in for the strategies we’d use to gain momentum, grow an audience, and build a profitable business from the ground up. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code EARN for up to 35% off your entire first order. HIGHLIGHTS The first thing Chris and I would do if we had to start from scratch. Why your first offer needs to solve a very specific problem. How posting more giv…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/earn-your-happy-174912/episodes/how-to-start-from-scratch-find-your-niche-and-build-an-audience/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/earn-your-happy-174912/how-to-start-from-scratch-find-your-niche-and-build-an-audience.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.