# Pricing for Profit with Katy Baker (DW375)

Page: https://stenobird.com/podcast/dynamic-women-17323/pricing-for-profit-with-katy-baker-dw375
Text version: https://stenobird.com/podcast/dynamic-women-17323/pricing-for-profit-with-katy-baker-dw375.md
Podcast: [Dynamic Women®](https://stenobird.com/podcast/dynamic-women-17323)
Published: 2026-07-28T08:30:00+00:00
Episode link: https://dynamic-women.captivate.fm/episode/pricing-for-profit-with-katy-baker-dw375
Audio file: https://episodes.captivate.fm/episode/ef5acde9-9f69-42b3-ad89-f5ae9becf87b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/dynamic-women-17323/episodes/pricing-for-profit-with-katy-baker-dw375
Duration seconds: 1752

## Resource

Are you a female entrepreneur wondering how to price your products and services, and hating getting to the end of the year only to realize you didn't make as much profit as you wanted? Listen as our host, Diane Rolston, sits down with Katy Baker, CPA and founder of Pricing for Profit, whom Diane met pitching on stage at Web Summit. Diane brings in this pricing expert to talk about one of the most common and quietly devastating problems female entrepreneurs face. Listen to learn these key takeaways: The personal story behind why Katy became obsessed with pricing and the painful business experience that taught her a lesson she only needed to learn once The comments clients say when they walk in the door that are clear signs a business isn't charging enough The most common myth weighing female entrepreneurs down and why it keeps them stuck even when they have a full client list What happens when Katy reverse-engineers the pricing question with clients and the gut punch moment that changes everything Why some founders wear "not paying myself" as a badge of honour, and the personal and family cost that's quietly happening behind the scenes The two red flags that signal your current pricing model is eroding your profitability right now What Katy calls a "conspicuous omission" in our education system and why it's leaving entrepreneurs financially vulnerable The difference between knowing your floor and value pricing and why you can't have one without the other The Sunday afternoon story: one client, one contract, one conversation and an $8,000 difference from what she was going to charge Katie's final message for every founder who says "I'm not a numbers person" Katy’s Bio: Katy Baker is a CPA, CMA and holds her CITP designation. Katy is passionate about demystifying and demo…

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