# AWS Goes Forward Deployed: The $1 Billion Bet to Embed AI Engineers Inside the Enterprise - July 3, 2026

Page: https://stenobird.com/podcast/dx-today-no-hype-podcast-news-about-ai-dx-6434212/aws-goes-forward-deployed-the-1-billion-bet-to-embed-ai-engineers-inside-the-enterprise-july-3-2026
Text version: https://stenobird.com/podcast/dx-today-no-hype-podcast-news-about-ai-dx-6434212/aws-goes-forward-deployed-the-1-billion-bet-to-embed-ai-engineers-inside-the-enterprise-july-3-2026.md
Podcast: [DX Today | No-Hype Podcast & News About AI & DX](https://stenobird.com/podcast/dx-today-no-hype-podcast-news-about-ai-dx-6434212)
Published: 2026-07-03T10:48:01+00:00
Episode link: https://www.buzzsprout.com/2207817/episodes/19440419-aws-goes-forward-deployed-the-1-billion-bet-to-embed-ai-engineers-inside-the-enterprise-july-3-2026.mp3
Audio file: https://www.buzzsprout.com/2207817/episodes/19440419-aws-goes-forward-deployed-the-1-billion-bet-to-embed-ai-engineers-inside-the-enterprise-july-3-2026.mp3
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Duration seconds: 831

## Resource

AWS Goes Forward Deployed: The $1 Billion Bet to Embed AI Engineers Inside the Enterprise Amazon Web Services is investing one billion dollars in a new Forward Deployed Engineering organization that embeds teams of AI engineers directly inside enterprise customers for 45 day engagements to ship production agentic systems. Chris and Laura dig into the early results at the NFL and Southwest Airlines, how the model differs from the OpenAI and Anthropic joint ventures, and why the traditional co...

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