# 'Visit Rwanda': Will Aston Villa's deal boost tourism?

Page: https://stenobird.com/podcast/dw-africalink-200114/visit-rwanda-will-aston-villa-s-deal-boost-tourism
Text version: https://stenobird.com/podcast/dw-africalink-200114/visit-rwanda-will-aston-villa-s-deal-boost-tourism.md
Podcast: [DW AfricaLink](https://stenobird.com/podcast/dw-africalink-200114)
Published: 2026-07-23T14:58:00+00:00
Episode link: https://www.dw.com/en/visit-rwanda-will-aston-villa-s-deal-boost-tourism/audio-78086967?maca=en-podcast_africalink-8027-xml-mrss
Audio file: https://radiodownloaddw-a.akamaihd.net/Events/dwelle/dira/mp3/eng/0E2728C4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/dw-africalink-200114/episodes/visit-rwanda-will-aston-villa-s-deal-boost-tourism
Duration seconds: 1349

## Resource

Rwanda has doubled down on its "Visit Rwanda" bold sports-marketing strategy, signing a landmark front-of-shirt deal with English premiership side Aston Villa worth up to £20 million annually. But can these partnerships reshape Rwanda's international image leveraging football's global stage? Eddy Micah Jnr speaks to Dr Alphonse Habimana, tourism expert and analyst and DW's Alex Ngarambe.

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## Transcript

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