# #211: What To Know About Paid Ads

Page: https://stenobird.com/podcast/duo-on-air-podcast-4980211/211-what-to-know-about-paid-ads
Text version: https://stenobird.com/podcast/duo-on-air-podcast-4980211/211-what-to-know-about-paid-ads.md
Podcast: [Duo On Air Podcast](https://stenobird.com/podcast/duo-on-air-podcast-4980211)
Published: 2026-03-30T07:00:00+00:00
Episode link: https://duocollective.com/blog/what-to-know-about-paid-ads
Audio file: https://episodes.captivate.fm/episode/445799a4-d798-4f6b-917d-72506901e19f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/duo-on-air-podcast-4980211/episodes/211-what-to-know-about-paid-ads
Duration seconds: 2794

## Resource

Paid ads can feel like a whole different world, especially if you’ve built your business on organic marketing. In today's episode, we’re joined by Jenny from Ads Uncorked to break down what you actually need to know before diving in. We’re talking about when a business is truly ready to run ads, why so many campaigns fail, and the difference between boosting a post and having a real strategy behind your spend. From budgets and conversion rates to what makes ads profitable in the long run, this conversation brings clarity to a space that often feels confusing, overwhelming, and a little intimidating. Episode Show Notes: https://duocollective.com/blog/what-to-know-about-paid-ads Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

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## Transcript

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