# CISO Budget Hacks: $2B Negotiator Reveals How to Win Funding & Crush Vendor BS | #DTF024

Page: https://stenobird.com/podcast/dtf-cyber-podcast-7304144/ciso-budget-hacks-2b-negotiator-reveals-how-to-win-funding-crush-vendor-bs-dtf024
Text version: https://stenobird.com/podcast/dtf-cyber-podcast-7304144/ciso-budget-hacks-2b-negotiator-reveals-how-to-win-funding-crush-vendor-bs-dtf024.md
Podcast: [DTF Cyber Podcast](https://stenobird.com/podcast/dtf-cyber-podcast-7304144)
Published: 2025-10-29T16:00:00+00:00
Episode link: https://cyberpodcast.net
Audio file: https://episodes.captivate.fm/episode/6c7819ec-5dec-4443-91c8-4da9cfe1f1d3.mp3
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Duration seconds: 4943

## Resource

Join hosts Fern and Troy as they sit down with legendary negotiator and cybersecurity expert Jean Shapiro (formerly of American Express) for an in-depth discussion on navigating cybersecurity budgets, building trust with vendors, leveraging crises for improvement, and fostering a culture of transparency. From managing $2B budgets to avoiding sales pitfalls and tying security to business impact, Jean shares real-world insights from her decades in the field. Whether you’re dealing with ransomware recovery, brand protection, or innovation funding, this episode is packed with gold nuggets for CISOs, security leaders, and vendors alike. If you enjoy raw, unfiltered conversations on cyber defense, hit that LIKE button, SUBSCRIBE for more episodes, and drop a comment below: What’s your biggest budgeting challenge in cybersecurity? 🔗 Listen on Spotify/Apple Podcasts: spotify.cyberpodcast.net apple.cyberpodcast.net #Cybersecurity #CISOBudget #SecurityFunding #VendorManagement #Ransomware #CISOAdvice Timestamps: 00:00 – Intro & Jean Shapiro’s Epic Entrance 03:27 – Why Non-Tech Leaders Struggle to Understand Security 06:10 – Educating Buyers Through Breach News & Real-World Examples 09:06 – Gold Nugget #1: Never Let a Good Crisis Go to Waste 12:36 – Building a Culture of Transparency (No Finger-Pointing) 16:21 – Partnering with CIOs: Fixing Legacy Issues Without Blame 18:46 – Getting Budget: Tie Security to Revenue Loss & Business Impact 23:29 – Risk & Brand Protection in Budget Conversations 26:11 – Risks Breakdown: Litigation, Regulation, Operational Downtime 28:00 – Ransomware Myths: Why Paying Isn’t a Quick Fix 31:56 – Frameworks (NIST, MITRE ATT&CK) for Data-Driven Budgets 37:32 – Carving Out Budget for Innovation & AI Tools 40:46 – Tips: Align with S…

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## Transcript

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