# S7 | Ep 9 | The Mandate Gap: Why Data Teams Keep Failing to Deliver Commercial Impact with Keith Moody, VP of Analytics & AI

Page: https://stenobird.com/podcast/driven-by-data-the-podcast-1318403/s7-ep-9-the-mandate-gap-why-data-teams-keep-failing-to-deliver-commercial-impact-with-keith-moody-vp-of-analytics-ai
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Podcast: [Driven by Data: The Podcast](https://stenobird.com/podcast/driven-by-data-the-podcast-1318403)
Published: 2026-06-02T05:30:00+00:00
Episode link: https://driven-by-data-the-podcast.captivate.fm/episode/s7-ep-9-the-mandate-gap-why-data-teams-keep-failing-to-deliver-commercial-impact-with-keith-moody-data-ai-executive-and-executive-advisor-at-international-institute-of-analytics
Audio file: https://episodes.captivate.fm/episode/9623999d-4ff5-40cb-9460-e3566e48ca59.mp3
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Duration seconds: 3205

## Resource

In Episode 9 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Keith Moddy, a renowned Data & AI Executive, where they discuss the relationship between the mandate of the CDAO and the results that data and analytics teams continue to deliver, which includes; How the absence of a clear value delivery mandate is the root cause of data being treated as a cost centre rather than a business asset. Why most CDO mandates are designed based on what organisations think the job is, not what it actually needs to be to generate commercial impact. How Keith built four analytics organisations across two companies and delivered over $500 million in incremental annual value. Why the data function's reporting line is rarely neutral, and how a once-thriving value-delivery team was reduced to an order-taking service desk. How convincing leadership that "no analytics could happen until data was perfect" brought an entire organisation to a standstill. Why CDOs who push for commercial accountability in interview processes face a catch-22. Why most interview processes focus on capability over delivery expectations leaving the value mandate undefined from day one. Why you should actively push for commercial targets. Why and how to routinely reframe the mandate once inside an organisation. Why the CFO should be the ultimate validator of any value numbers attributed to analytics. How reporting directly to the CEO removes prioritisation deadlock entirely. Why governance committees are a poor substitute for having a single accountable decision-maker at the top. How change management done at the end of a project is the single biggest reason analytics initiatives fail. Why blanket data literacy programmes are largely an admission of failure. How automating decision-mak…

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