# S7 | Ep 13 | Why Customer Data Is the Foundation of Business Growth with Diana Comsa, Global Director of Customer Data Products at Conde Nast

Page: https://stenobird.com/podcast/driven-by-data-the-podcast-1318403/s7-ep-13-why-customer-data-is-the-foundation-of-business-growth-with-diana-comsa-global-director-of-customer-data-products-at-conde-nast
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Podcast: [Driven by Data: The Podcast](https://stenobird.com/podcast/driven-by-data-the-podcast-1318403)
Published: 2026-06-30T05:00:00+00:00
Episode link: https://driven-by-data-the-podcast.captivate.fm/episode/s7-ep-13-why-customer-data-is-the-foundation-of-business-growth-with-diana-comsa-global-director-of-customer-data-products-at-conde-nast
Audio file: https://episodes.captivate.fm/episode/d1ecf6a2-a37c-45a7-9d85-9305b7569867.mp3
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Duration seconds: 3152

## Resource

In Episode 13 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Diana Comsa, Global Director of Customer Data Products at Conde Nast, where they discuss why customer data should be treated as a commercial growth engine rather than simply a marketing asset, and how solving the right customer problems unlocks long-term business value, which includes; Why the thread running through an unconventional career from strategy consulting to customer data has always been creating commercial value. Why understanding existing customers often creates more sustainable growth than simply acquiring new ones. How building a single customer view enables organisations to create deeper customer relationships and unlock new revenue opportunities. Why global organisations need consistency in customer identity, consent and architecture whilst empowering local teams to serve customers differently. Why defining business outcomes and success metrics before any work begins dramatically improves the chances of delivering value. Why customer data platforms should be designed around future business models rather than today's products and revenue streams. Why technology platforms and AI models are enablers, not the source of competitive advantage. Why AI strategy should always be an extension of business strategy and underpinned by strong data governance and quality. How AI is already helping organisations generate customer insight faster, improve reporting and increase engineering productivity. Why data monetisation isn't about selling data, but about increasing customer lifetime value through stronger customer relationships. Why the most successful customer data initiatives remain relentlessly focused on solving meaningful business problems rather than delivering technical…

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