# S6, E7: Driven by Data Dilemmas. Don't fall for FOMO w/ Ines Ashton, Digital & AI Strategy Director (CIO), The Compleat Food Group

Page: https://stenobird.com/podcast/driven-by-data-the-podcast-1318403/s6-e7-driven-by-data-dilemmas-don-t-fall-for-fomo-w-ines-ashton-digital-ai-strategy-director-cio-the-compleat-food-group
Text version: https://stenobird.com/podcast/driven-by-data-the-podcast-1318403/s6-e7-driven-by-data-dilemmas-don-t-fall-for-fomo-w-ines-ashton-digital-ai-strategy-director-cio-the-compleat-food-group.md
Podcast: [Driven by Data: The Podcast](https://stenobird.com/podcast/driven-by-data-the-podcast-1318403)
Published: 2026-03-03T05:00:00+00:00
Episode link: https://driven-by-data-the-podcast.captivate.fm/episode/s6-e7-driven-by-data-dilemmas-dont-fall-for-fomo-w-ines-ashton-digital-ai-strategy-director-cio-the-compleat-food-group
Audio file: https://episodes.captivate.fm/episode/c1008b46-28cd-46ce-8fd8-6484a1cfda22.mp3
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Duration seconds: 2704

## Resource

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Ines Ashton, Digital & AI Strategy Director (CIO), The Compleat Food Group. Together, they talk about how to avoid falling for FOMO! Ines walks through her experience of staying laser-focused on her strategy, her role, and her priorities, avoiding falling for FOMO. They also discuss how to avoid falling for the "shiny object syndrome" in an AI-Powered world. Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on. Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast, released every Thursday. Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

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