# #66 Benjamin Dennehy - Why Sales Directors Need More Training & How To Do Less For More

Page: https://stenobird.com/podcast/drive-to-thrive-a-pitstop-podcast-7029668/66-benjamin-dennehy-why-sales-directors-need-more-training-how-to-do-less-for-more
Text version: https://stenobird.com/podcast/drive-to-thrive-a-pitstop-podcast-7029668/66-benjamin-dennehy-why-sales-directors-need-more-training-how-to-do-less-for-more.md
Podcast: [Drive to Thrive: A Pitstop Podcast](https://stenobird.com/podcast/drive-to-thrive-a-pitstop-podcast-7029668)
Published: 2026-04-29T00:00:00+00:00
Episode link: https://rss.com/podcasts/drive-to-thrive-a-pitstop-podcast/2740923
Audio file: https://content.rss.com/episodes/291433/2740923/drive-to-thrive-a-pitstop-podcast/2026_04_16_13_39_47_7fa4955f-9bf6-4d52-a9f9-71efda2ed734.mp3
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JSON: https://stenobird.com/v1/public/podcasts/drive-to-thrive-a-pitstop-podcast-7029668/episodes/66-benjamin-dennehy-why-sales-directors-need-more-training-how-to-do-less-for-more
Duration seconds: 2828

## Resource

Benjamin Dennehy is a sales coach and self proclaimed 'UK's Most Hated Sales Trainer' This was brilliant. Benjamin came on to share his contrarian views about the sales industry as a whole, why he thinks there's nothing professional about it, his ethos on how to actually be better at sales and why nobody actually wants a career in this industry. Expect to learn: The meaning behind his ethos of 'Do less, but better, on purpose, for more' Why elevating sales teams isn't an event, it's a process The sales director bottleneck and why he's never had coaching requests from sales leaders, only team members or managing directors Why being trusted is far more important than being liked The importance of removing yourself from the outcome of a sale And much, much more. You can follow Benjamin on Linkedin here - https://www.linkedin.com/in/benjamindennehy/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

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## Transcript

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