# #59 Mark Colgan - Fix Your Sales Process & The Importance Of Coaching

Page: https://stenobird.com/podcast/drive-to-thrive-a-pitstop-podcast-7029668/59-mark-colgan-fix-your-sales-process-the-importance-of-coaching
Text version: https://stenobird.com/podcast/drive-to-thrive-a-pitstop-podcast-7029668/59-mark-colgan-fix-your-sales-process-the-importance-of-coaching.md
Podcast: [Drive to Thrive: A Pitstop Podcast](https://stenobird.com/podcast/drive-to-thrive-a-pitstop-podcast-7029668)
Published: 2026-03-04T01:00:00+00:00
Episode link: https://rss.com/podcasts/drive-to-thrive-a-pitstop-podcast/2563128
Audio file: https://content.rss.com/episodes/291433/2563128/drive-to-thrive-a-pitstop-podcast/2026_02_20_12_26_22_2069c784-2d19-4630-a4f8-fb217fe4e928.mp3
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Duration seconds: 3027

## Resource

Mark Colgan is a sales coach and consultant helping B2B businesses improve their sales pipeline and fix their broken outbound processes. Joining us to talk all about this, Mark shared the best pieces of advice he's received, why training and coaching is so important for all levels within a sales team and where he thinks AI truly should fit into an organisation. Expect to learn: How to stand out from all the noise in your prospects inbox Why being authentic is so important for your confidence in calls Why Ai can't fix all your problems and you need to address your systems first before implementing it The importance of building a good culture within your team Why knowing your ICP is so essential for success And much more. Follow Mark on Linkedin here - https://www.linkedin.com/in/outboundsalestech/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

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## Transcript

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