# How Do Brewers Overcome the "Lager is Cheap" Messaging

Page: https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230/how-do-brewers-overcome-the-lager-is-cheap-messaging
Text version: https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230/how-do-brewers-overcome-the-lager-is-cheap-messaging.md
Podcast: [Drink Beer, Think Beer With John Holl](https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230)
Published: 2026-06-17T04:00:00+00:00
Episode link: https://share.transistor.fm/s/3f6c0269
Audio file: https://pscrb.fm/rss/p/pdst.fm/e/media.transistor.fm/3f6c0269/fdb1f3e0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/drink-beer-think-beer-with-john-holl-429230/episodes/how-do-brewers-overcome-the-lager-is-cheap-messaging
Duration seconds: 2875

## Resource

Andy Crouch hosts a special episode of the podcast recorded live from Notch Brewing's Forever Lager '26 Festival. The panel includes Brittney Barrie of Barrie Haus Brewing, Tom Beckmann of Goldfinger Brewing, and Todd DiMatteo of Good Word Brewing. Together they answer the question "How Do Brewers Overcome the 'Lager is Cheap' Messaging." Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events. Click here to support independent journalism covering the beer industry. This Episode is Sponsored by: All About Beer At All About Beer , we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry. Host: Andy Crouch Guests: Brittney Barrie, Tom Beckmann, Todd DiMatteo Sponsors: All About Beer Tags: Lager Photo:

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## Transcript

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