# "Adjunct" Doesn't Mean "Cheap" When it Comes to Beer

Page: https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230/adjunct-doesn-t-mean-cheap-when-it-comes-to-beer
Text version: https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230/adjunct-doesn-t-mean-cheap-when-it-comes-to-beer.md
Podcast: [Drink Beer, Think Beer With John Holl](https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230)
Published: 2026-05-13T04:00:00+00:00
Episode link: https://share.transistor.fm/s/83f14c07
Audio file: https://pscrb.fm/rss/p/pdst.fm/e/media.transistor.fm/83f14c07/3da693ff.mp3
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JSON: https://stenobird.com/v1/public/podcasts/drink-beer-think-beer-with-john-holl-429230/episodes/adjunct-doesn-t-mean-cheap-when-it-comes-to-beer
Duration seconds: 3058

## Resource

There was a time when "adjunct" meant "cheap beer." One of America's largest breweries even paid millions of dollars to run television commercials during the Super Bowl accusing another of America's largest breweries of using worse adjuncts than they themselves used. Oh, what a world! But for craft breweries, an ingredient is an ingredient. What if adjuncts added flavor? What if adjuncts actually cost more than malted barley? What if adjuncts could tell a story of time and place? Corn and rice aren't cheap anymore. They have a history. They tell a story. And good breweries know how to use ingredients to tell the story of great beer. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events. Click here to support independent journalism covering the beer industry. This Episode is Sponsored by: All About Beer At All About Beer , we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry. Host: Don Tse Guests: Doug Reiser, Tom Beckmann, Chris Piscitello Sponsors: All About Beer Tags: Rice, Corn, Brewing Photo: by Don Tse

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