# A Shift in Beer Preferences Brings New Drinks to the Table

Page: https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230/a-shift-in-beer-preferences-brings-new-drinks-to-the-table
Text version: https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230/a-shift-in-beer-preferences-brings-new-drinks-to-the-table.md
Podcast: [Drink Beer, Think Beer With John Holl](https://stenobird.com/podcast/drink-beer-think-beer-with-john-holl-429230)
Published: 2026-05-27T04:00:00+00:00
Episode link: https://share.transistor.fm/s/5ce21131
Audio file: https://pscrb.fm/rss/p/pdst.fm/e/media.transistor.fm/5ce21131/938c4c69.mp3
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JSON: https://stenobird.com/v1/public/podcasts/drink-beer-think-beer-with-john-holl-429230/episodes/a-shift-in-beer-preferences-brings-new-drinks-to-the-table
Duration seconds: 3756

## Resource

During the recent craft brewers conference All About Beer set up at Human Robot for a suite of podcasts. I was happy to get together with Brandon Jones, the long-time brewer and creator of Embrace the Funk. It’s a conversation that goes into the evolution of extreme beers to nuanced, complex brews. As Jones has begun to note the shift of consumer preferences, he sees a move away from hazy IPAs towards more unique, experience-driven beers. He advocates for brewers to ask questions and learn from each other. As the industry involves, he shares insight into the brewery’s cider program, which is inspired by European natural ciders. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events. Click here to support independent journalism covering the beer industry. This Episode is Sponsored by: John I. Haas When every pound of hops matters, brewers need products that work harder in the brewhouse. LupoMAX® was engineered to deliver concentrated lupulin, intense aroma expression, and reduced process loss, helping breweries improve yields while maintaining true-to-type hop character. Available in standout varieties like Citra®, Mosaic®, Krush®, and more, LupoMAX gives brewers a smarter path to bold flavor and operational efficiency. Talk with your Haas Sales Representative or visit lupohops.com for details. Sennos Sennos just changed the fermentation intelligence game—again. Their new Intelligent Fusion Module packs five high-precision sensors—pH, pressure, temperature, dissolved oxygen, and conductivity—into a single compact module. One tank port and complete fermentation visibility. And, it's built to evolve. New sensing capabilities will be added over time, so your SennosM3 gets smarter as brewing science advances. Stop patching to…

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