# DMA#46: "Protect Your Time Like It’s the Last Drop of Water" with Sarah Elizabeth Hill of Bobi Media

Page: https://stenobird.com/podcast/draw-me-anything-with-jason-chatfield-7482418/dma-46-protect-your-time-like-it-s-the-last-drop-of-water-with-sarah-elizabeth-hill-of-bobi-media
Text version: https://stenobird.com/podcast/draw-me-anything-with-jason-chatfield-7482418/dma-46-protect-your-time-like-it-s-the-last-drop-of-water-with-sarah-elizabeth-hill-of-bobi-media.md
Podcast: [Draw Me Anything with Jason Chatfield](https://stenobird.com/podcast/draw-me-anything-with-jason-chatfield-7482418)
Published: 2026-04-10T10:01:57+00:00
Episode link: https://www.newyorkcartoons.com/p/dma46-protect-your-time-like-its
Audio file: https://api.substack.com/feed/podcast/193378476/d997746460a287e988c9020b000ac29a.mp3
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Duration seconds: 213

## Resource

This is a free preview of a paid episode. To hear more, visit www.newyorkcartoons.com Episode Links: Book // Socials // Podcast // Website If you caught this chat live on Thursday, you know my chat with Sarah Elizabeth Hill didn’t bother with small talk. We dove straight into the deep end. Sarah writes, produces, and runs Bobi Media. She took $400 and built it into an agency that works with Oscar winners, Deepak Chopra, and brands you see on billboards. On paper, it looks like she just levitated to the top of New York media. Spoiler: nobody floats in this city. You claw your way up, or you get chewed up. But on Draw Me Anything , we don’t do glossy. We go straight for the mess under the sink. We talked about the invisible sacrifices—the stuff nobody puts on LinkedIn. The reality of trying to keep a business alive in a city that’ll eat you for breakfast if you blink. Here are a few things we unpacked in the first half of the conversation… The Reality of the Creator Grind Turns out, creative brains are actually built for business… if you can keep the lights on, swallow your pride, and remember to actually send the invoice. We talked about those early days, stretching that initial $400 investment, and the sheer, unadulterated panic of realising you are the only safety net you have. But that same tunnel vision required to build something out of nothing? It’ll burn you out faster than a …ugh. I’m too exhausted. I can’t think of a simile. Sarah didn’t sugarcoat the human cost of the hustle. She talked about the time the grind nearly broke her completely: “I was working so much I wasn’t leaving my desk... I hadn’t developed my habits and so was hospitalised, because I couldn’t get my brain to stop spinning.” Building the “Infrastructure” of You When your brain is your busines…

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