# How To Get Big Name Clients For Your Small Agency

Page: https://stenobird.com/podcast/don-t-work-harder-7394263/how-to-get-big-name-clients-for-your-small-agency
Text version: https://stenobird.com/podcast/don-t-work-harder-7394263/how-to-get-big-name-clients-for-your-small-agency.md
Podcast: [Don't Work Harder](https://stenobird.com/podcast/don-t-work-harder-7394263)
Published: 2026-07-27T03:30:00+00:00
Episode link: https://dont-work-harder.captivate.fm
Audio file: https://episodes.captivate.fm/episode/61ad6b22-3434-48e1-a538-a960b83eb50d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/don-t-work-harder-7394263/episodes/how-to-get-big-name-clients-for-your-small-agency
Duration seconds: 3334

## Resource

In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff. And he’s had some HUGE name clients. Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast. He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record. In this conversation, Callum reveals: - The strategy he used to land his very first clients with NO reputation or track record 👀 - Why cold outreach completely failed him - and what he did instead to get high-profile potential clients to reply - How he turned one successful client into referrals, bigger opportunities and long-term retainers - How he got his own podcast guests to become paying clients - The PAINFUL lesson a huge business name taught him about hiring - The formula he uses to go viral with brand content every single time 🔥 - Why you need to say NO more than you say YES - and how that’s been the biggest unlock for him to get to 7 figures If you’re trying to win clients but feel held back because you don’t have a portfolio, testimonials or a big personal brand yet, this episode is your playbook. Callum shares exactly how he built credibility before he had any, and some client acquisition strategies you can use in the early days to completely change the trajectory of your business 👀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind ro…

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## Transcript

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