# Give Me 45 Minutes to Change How You Think About Sales Forever | Sales Expert

Page: https://stenobird.com/podcast/don-t-work-harder-7394263/give-me-45-minutes-to-change-how-you-think-about-sales-forever-sales-expert
Text version: https://stenobird.com/podcast/don-t-work-harder-7394263/give-me-45-minutes-to-change-how-you-think-about-sales-forever-sales-expert.md
Podcast: [Don't Work Harder](https://stenobird.com/podcast/don-t-work-harder-7394263)
Published: 2026-08-31T08:30:00+00:00
Episode link: https://dont-work-harder.captivate.fm
Audio file: https://episodes.captivate.fm/episode/c08f433a-3cf9-429d-bea9-e76aebb6142b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/don-t-work-harder-7394263/episodes/give-me-45-minutes-to-change-how-you-think-about-sales-forever-sales-expert
Duration seconds: 3262

## Resource

Dr. Alison Edgar MBE is one of the UK’s most recognised sales experts, a keynote speaker, TV business expert, and the woman known as the Entrepreneur’s Godmother. But her approach to sales is NOT about being pushy, manipulative or having the perfect script. It’s about understanding people. And if you think you’re “just not a salesperson”, Alison wants to change your mind. In this conversation, Alison reveals: - Why people who think they’re BAD at sales probably aren’t - and what they’re missing 👀 - The sales framework she created that ended up in Ireland’s national apprenticeship programme 💪 - Why understanding different personality types can COMPLETELY change the way you sell 🧠 - The BIGGEST mistakes business owners make when trying to close a sale - How to know when it’s actually time to ASK 💰 - Why networking ISN’T about selling to the people you meet 🤝 - How to become more confident in selling, even if you don't currently like sales Plus, the incredible story of how she received an MBE for entrepreneurship, why she got into Daniel Priestley’s taxi (?!), and the business lesson she believes matters more than simply working harder. Alison doesn’t believe great salespeople are born. Sales is a skill. And like any skill, it can be learned. Because once you understand the process, understand the person in front of you, and have the confidence to actually ask for the sale - selling starts to feel VERY different. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potent…

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## Transcript

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