# Episode 050 - Logistics in the Digital Age: From Traditional Sales to Strategic Marketing

Page: https://stenobird.com/podcast/does-logistics-matter-6295063/episode-050-logistics-in-the-digital-age-from-traditional-sales-to-strategic-marketing
Text version: https://stenobird.com/podcast/does-logistics-matter-6295063/episode-050-logistics-in-the-digital-age-from-traditional-sales-to-strategic-marketing.md
Podcast: [Does Logistics Matter?](https://stenobird.com/podcast/does-logistics-matter-6295063)
Published: 2024-06-11T14:11:47+00:00
Episode link: https://shows.acast.com/doeslogisticsmatter/episodes/episode-050-logistics-in-the-digital-age-from-traditional-sa
Audio file: https://sphinx.acast.com/p/open/s/6283d1c941699b0013d7fb39/e/66685b222868cb0011df8f55/media.mp3
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Duration seconds: 2005

## Resource

Answering YES to the question today is Joost Jongbloed , CEO at Gradient. In this episode, we talk about The perception of logistics companies versus the view of their customers How digitalisation impacts operations, customer service, marketing, and sales The shift from traditional sales to digital strategies And the power of storytelling and brand differentiation Thank you for listening to Does Logistics Matter. For more on trends and innovation in supply chain and logistics, visit our blog at www.logisticsmatter.com If you want to be a guest on this podcast, please send an email to podcast@logisticsmatter.com   This podcast was produced by Dimitry Vleugel The music is based on a sample by Ragaman and produced by Michael Spengler This episode was powered by Gradient. Gradient is a full-service B2B agency that helps renowned logistics companies achieve profitable growth by digitalising their marketing, sales and service activities. On September 12th, they will share their expertise at a live event at De Weistaar, featuring sessions from leading logistics thought leaders. For more information on Gradient and the event, visit begradient.com . For more information on the event, you can go directly to https://begradient.com/groeiversnelling-in-logistiek/ Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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