# What’s Up THIS WEEK?! 🤖 What Is Astra?(new ChatGPT) ➕ Alix Earle? ➕ Theranos? | Ep. 562

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-what-is-astra-new-chatgpt-alix-earle-theranos-ep-562
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-what-is-astra-new-chatgpt-alix-earle-theranos-ep-562.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-09-08T07:00:00+00:00
Episode link: https://jayschwedelson.com/whats-up-this-week-astra-wont-write-better-copy-itll-do-your-work-ep-562
Audio file: https://episodes.captivate.fm/episode/4b48c583-56e9-401f-addb-3b58610df626.mp3
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Duration seconds: 596

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Recording from the road because the week refused to cooperate, Jay Schwedelson gets into why OpenAI's new Astra model is not the upgrade most marketers think it is - it won't write you better copy, but it will take the repetitive junk off your plate. There's also a date on the calendar that quietly changes what your content should be about for the rest of the year, and most teams are going to miss it. Then things go completely sideways into a documentary trailer and a televised double date that genuinely should not exist. ㅤ Best Moments: (00:38) What Astra actually is, and why better images and better copy are the wrong thing to expect (01:45) The kind of prompt that sends the model on a real competitive research mission instead of a lookup (02:30) The repetitive task hiding in every marketing org that should be first in line (03:16) Why September 15th flips what people are actually willing to downloa…

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