# What’s Up THIS WEEK?! HUGE Email Change! LinkedIn Big News! MY BOOK!!  | Ep. 521

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-huge-email-change-linkedin-big-news-my-book-ep-521
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-huge-email-change-linkedin-big-news-my-book-ep-521.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-06-09T07:00:00+00:00
Episode link: https://jayschwedelson.com/whats-up-this-week-the-email-rule-thats-quietly-killing-your-list-ep-521
Audio file: https://episodes.captivate.fm/episode/86a6c468-ced6-4441-92b5-1703fe602059.mp3
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Duration seconds: 527

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Turns out one of the email "best practices" you have probably been told to follow for years might be quietly working against your list. Recording from the road this week, Jay Schwedelson makes the case that confirmed opt-in is more than halfway to dead, and that the spam-complaint logic everyone repeats about it is actually backward. If you have ever asked a new subscriber to click a confirmation link, this one is worth a few minutes. ㅤ Best Moments: (00:33) LinkedIn rolled out free in-network versus out-of-network reach data on every post, no premium account required (02:00) Confirmed opt-in is fading fast, with usage down more than 45 percent year over year (03:33) The myth gets busted: lists built on double opt-in actually draw higher spam complaints, not fewer (04:15) Reddit just added video replies, opening a fresh way to reach its billion-plus monthly users (05:00) Jay's new…

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