# What’s Up THIS WEEK?! 😳 How to Show Up in AI! NEW Email MUST DO! World Cup?⚽️🥅 | Ep. 524

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-how-to-show-up-in-ai-new-email-must-do-world-cup-ep-524
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-how-to-show-up-in-ai-new-email-must-do-world-cup-ep-524.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-06-16T07:00:00+00:00
Episode link: https://jayschwedelson.com/whats-up-this-week-the-pretty-email-trap-ep-524
Audio file: https://episodes.captivate.fm/episode/261ae1bc-0ada-4da8-987f-41effca41747.mp3
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Duration seconds: 676

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Big shoutout to our sponsor, Knak ! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ The link between ranking high on Google and getting cited in AI overviews has quietly fallen apart over the past year, and Jay Schwedelson has the numbers to prove just how fast. He lays out the small, almost boring tweaks that decide whether AI tools surface your content or skip right past it, then makes the case that your prettiest emails might be the ones working against you now. Stick around for a soccer confession and a book update with a genuinely good cause behind it. ㅤ…

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