# What’s Up THIS WEEK?! AI Tip to SHOWING Up ➕ Instagram BIG Change 🔥 | Ep. 518

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-ai-tip-to-showing-up-instagram-big-change-ep-518
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-ai-tip-to-showing-up-instagram-big-change-ep-518.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-06-02T07:00:00+00:00
Episode link: https://jayschwedelson.com/whats-up-this-week-the-four-dollar-upgrade-i-actually-want-ep-518
Audio file: https://episodes.captivate.fm/episode/498c9268-f310-4df7-ba01-024302142f76.mp3
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Duration seconds: 519

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Ever asked an AI tool to explain your own company and cringed at how wrong it got things? This week there's a genuinely simple fix for that, and Jay Schwedelson lays it out in a way that turns those AI answers into a ready-made content plan. He somehow gets there by way of a hospital collab and a four-dollar Instagram upgrade he's weirdly excited about, which tells you everything about how this one flows. ㅤ Best Moments: (00:16) Disney teams up with Philips to surround kids with ambient Disney characters during their MRIs (01:36) The gut-punch stat, 88 percent of CMOs are getting grilled on AI visibility while most have no plan (02:06) Most marketers have already caught AI describing their company completely wrong (03:40) Ask all four AI tools the same question, then build content around the answers they all share (04:52) Meta's new Instagram add-on lets your stories outlive the 24…

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