# ULTIMATE Webinar Secrets! ALL NEW!! | Ep. 560

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/ultimate-webinar-secrets-all-new-ep-560
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/ultimate-webinar-secrets-all-new-ep-560.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-09-04T07:00:00+00:00
Episode link: https://jayschwedelson.com/dtnt-709-ultimate-webinar-secrets-all-new
Audio file: https://episodes.captivate.fm/episode/33a387c9-e95c-406c-bb90-cced76e97d7b.mp3
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Duration seconds: 476

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ September is quietly one of the best months of the year to run a webinar, and almost nobody plans for it because August burned them. Jay Schwedelson walks through the show-up rate data that flips the calendar on its head, plus a one-word tweak to your event name that lifts registrations on its own. There's also fresh Goldcast data on the single best day to run a webinar, and it's the day 92% of marketers refuse to touch. ㅤ Best Moments: (00:36) Why September has the second-highest webinar show-up rate of the year and August has the worst (01:17) The recycling move that lets you launch a September webinar without creating anything new (02:27) "Webinar" is the category, not the name, and calling it that is costing you registrations (03:01) Worldata data showing a 24% registration lift from swapping "webinar" for "insider session" (03:23) The one extra word that adds another 12% lift to your registration…

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