# STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/stop-making-boring-marketing-right-now-jay-s-scoop-ep-515
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/stop-making-boring-marketing-right-now-jay-s-scoop-ep-515.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-05-28T07:00:00+00:00
Episode link: https://jayschwedelson.com/stop-making-boring-marketing-right-now-jays-scoop-ep-515
Audio file: https://episodes.captivate.fm/episode/3a0cbe9a-1562-4404-bd17-25e2d976e2b9.mp3
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Duration seconds: 655

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Ever wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies, and even airport rants outperform the polished stuff. Stick around for the chaos of prepping Eventastic, which somehow involves a Taylor Swift impersonator, a mouth guard game, and a guy being shot out of a cannon. ㅤ Best Moments: (00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper (01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format (02:45) The red play button trick that lifts email click-through rates by 34% (03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram (04:14) Desk drive-bys and…

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## Transcript

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