# SPECIAL SERIES ==> 📅 Your 2027 Content Is Already Late <== | BATHROOM Break #120 COLLAB: The Marketing Millennials + Do This, Not That

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-series-your-2027-content-is-already-late-bathroom-break-120-collab-the-marketing-millennials-do-this-not-that
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-series-your-2027-content-is-already-late-bathroom-break-120-collab-the-marketing-millennials-do-this-not-that.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-08-10T07:00:00+00:00
Episode link: https://jayschwedelson.com/dtnt-687-bb-120
Audio file: https://episodes.captivate.fm/episode/3104a42d-4d81-4ba4-addc-d9ca1f661e46.mp3
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Duration seconds: 663

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ It's August, which feels like an odd moment to be arguing about next year - and yet Jay Schwedelson and Daniel Murray make a solid case that your 2027 content is already running behind. The stretch from October through January is when calendars, predictions, and anything stamped with next year's date actually get consumed, and the AI platforms are scanning for recency signals right now. There's also a detour into the episodes neither of them ever released, including the one where Daniel was the guest. ㅤ Best Moments: (03:00) Why the 2027 content clock is already running with roughly 60 days on it (03:25) Prediction pieces, remixed calendars, and event roundups worth building before Q4 (04:29…

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