# SPECIAL SERIES ==> 🚨 Why Your Attribution Data Is Lying To You <== | BATHROOM Break #115 COLLAB: The Marketing Millennials + Do This, Not That

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-series-why-your-attribution-data-is-lying-to-you-bathroom-break-115-collab-the-marketing-millennials-do-this-not-that
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-series-why-your-attribution-data-is-lying-to-you-bathroom-break-115-collab-the-marketing-millennials-do-this-not-that.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-07-06T07:00:00+00:00
Episode link: https://jayschwedelson.com/dtnt-674-bb-115
Audio file: https://episodes.captivate.fm/episode/c343422d-8636-498d-85b3-17501a20f260.mp3
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JSON: https://stenobird.com/v1/public/podcasts/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/episodes/special-series-why-your-attribution-data-is-lying-to-you-bathroom-break-115-collab-the-marketing-millennials-do-this-not-that
Duration seconds: 803

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Somewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:07) Jay explains why he can't survive anything that spins in a circle (03:15) Jay calls out Daniel's favorite obsession: blended CAC (03:45) Daniel breaks down what blended CAC actually me…

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