# SPECIAL SERIES ==> Quick Wins and Some Nonsense   <== | BATHROOM Break #102 COLLAB: The Marketing Millennials + Do This, Not That

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-series-quick-wins-and-some-nonsense-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-series-quick-wins-and-some-nonsense-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-04-06T07:00:00+00:00
Episode link: https://jayschwedelson.com/special-series-jays-50th-mad-libs-and-email-deliverability-hacks-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that
Audio file: https://episodes.captivate.fm/episode/3e3043d7-0b69-482a-9324-906310225088.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/episodes/special-series-quick-wins-and-some-nonsense-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that
Duration seconds: 762

## Resource

Turning&nbsp;50&nbsp;comes&nbsp;with&nbsp;a&nbsp;lot&nbsp;of&nbsp;surprises,&nbsp;but&nbsp;reading&nbsp;a&nbsp;custom&nbsp;Mad&nbsp;Libs&nbsp;advertisement&nbsp;about&nbsp;a&nbsp;hairy&nbsp;luxury&nbsp;tomato&nbsp;cruise&nbsp;might&nbsp;be&nbsp;the&nbsp;most&nbsp;bizarre&nbsp;one&nbsp;yet.&nbsp;Before&nbsp;jumping&nbsp;into&nbsp;childhood&nbsp;lunchbox&nbsp;trauma,&nbsp; Daniel&nbsp;Murray &nbsp;and&nbsp; Jay&nbsp;Schwedelson &nbsp;share&nbsp;some&nbsp;surprisingly&nbsp;effective&nbsp;email&nbsp;marketing&nbsp;tactics&nbsp;that&nbsp;go&nbsp;against&nbsp;conventional&nbsp;wisdom.&nbsp;You&nbsp;will&nbsp;find&nbsp;out&nbsp;why&nbsp;putting&nbsp;newsletter&nbsp;edition&nbsp;numbers&nbsp;back&nbsp;into&nbsp;your&nbsp;subject&nbsp;lines&nbsp;is&nbsp;suddenly&nbsp;working&nbsp;and&nbsp;how&nbsp;three&nbsp;simple&nbsp;words&nbsp;can&nbsp;drastically&nbsp;improve&nbsp;your&nbsp;open&nbsp;rates. ‎&nbsp; Best&nbsp;Moments: (01:56)&nbsp;Daniel&nbsp;reads&nbsp;a&nbsp;hilarious&nbsp;custom&nbsp;Mad&nbsp;Libs&nbsp;advertisement&nbsp;created&nbsp;for&nbsp;Jay's&nbsp;50th&nbsp;birthday (03:44)&nbsp;Why&nbsp;a&nbsp;documentary&nbsp;about&nbsp;a&nbsp;broken&nbsp;cruise&nbsp;ship&nbsp;is&nbsp;highly&nbsp;recommended&nbsp;viewing (04:44)&nbsp;Jay&nbsp;explains&nbsp;why&nbsp;adding&nbsp;the&nbsp;edition&nbsp;number&nbsp;back&nbsp;into&nbsp;newsletter&nbsp;subject&nbsp;lines&nbsp;is&nbsp;lifting&nbsp;open&nbsp;rates (06:04)&nbsp;How&nbsp;adding&nbsp;a&nbsp;simple&nbsp;personal&nbsp;question&nbsp;to&nbsp;your&nbsp;emails&nbsp;improves&nbsp;reply&nbsp;rates&nbsp;and&nbsp;deliverability (07:45)&nbsp;Using&nbsp;the&nbsp;words&nbsp;and,&nbsp;but,&nbsp;or&nbsp;plus&nbsp;in&nbsp;your&nbsp;pre-header&nbsp;text&nbsp;to&nbsp;increase&nbsp;open&nbsp;rates&nbsp;by&nbsp;10&nbsp;percent (11:02)&nbsp;Dani…

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## Transcript

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