# SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-guest-the-one-thing-author-7-million-copies-sold-jay-papasan-real-secret-to-productivity-ep-545
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-guest-the-one-thing-author-7-million-copies-sold-jay-papasan-real-secret-to-productivity-ep-545.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-07-31T07:00:00+00:00
Episode link: https://jayschwedelson.com/special-guest-the-one-things-jay-papasan-the-productivity-hack-thats-actually-procrastination-ep-545
Audio file: https://episodes.captivate.fm/episode/80f7934c-5fe1-4eae-b23f-18bc2b94209c.mp3
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Duration seconds: 1381

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Jay Papasan on Instagram at @jaypapasan and pick up his book, The ONE Thing . ㅤ Most people shelve The ONE Thing under productivity, which Jay Papasan says is exactly the wrong shelf. He tells Jay Schwedelson that the real unlock is purpose, that most of our optimizing is just a pre-loaded excuse for failure, and that the people who look impressively busy are usually hiding from something. There is also a pet ostrich named Elda, which is not a metaphor. ㅤ Best Moments: (02:24) Why the optimize-everything lifestyle is finally collapsing under its own weight (04:41) The uncomfortable truth behind saying you work hard for your family (05:47) A 30-minute core values exercise that becomes a compass for every big decision (09:45) The real test of your priorities is whether your calendar actually reflects them (14:45) Busy people are usually hiding from the exact thing they are afraid of (15:39) When…

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