# NEW: Ultimate Subject Line Test Ideas🫨Jay's SCOOP | Ep. 519

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/new-ultimate-subject-line-test-ideas-jay-s-scoop-ep-519
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/new-ultimate-subject-line-test-ideas-jay-s-scoop-ep-519.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-06-04T07:00:00+00:00
Episode link: https://jayschwedelson.com/please-dont-talk-to-me-by-the-pool-jays-scoop-ep-519
Audio file: https://episodes.captivate.fm/episode/c0a8e8aa-4d66-4bfd-9f67-762c8f8c9fa5.mp3
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Duration seconds: 609

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Most of us figure we've already tried every subject line trick worth trying, which is exactly what makes this batch so annoying. Jay Schwedelson runs through a pile of tactics that sound too dumb to work, like dropping a period after every word or dressing up a subject line as a calendar invite, except the open rates keep climbing anyway. Stick around for the strangely strong hill he's willing to die on involving coworkers, swimming pools, and dance floors. ㅤ Best Moments: (01:20) Why a subject line that reads like a calendar invite is lifting opens by 28%. (02:15) The bracketed newsletter trick everyone abandoned, back from the dead and working again. (03:43) Opening a subject line with And or But to trigger a different kind of curiosity. (04:15) A period. After. Every. Word. And the quiet drama it stirs up. (04:46) Dropping next month into your subject line two weeks early, and w…

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