# Most brands only use 30% of what their marketing tools can actually do!!! SPECIAL GUEST!! Alex Conners from Wunderkind 🎯 It Was NEVER the Tools | Ep. 522

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/most-brands-only-use-30-of-what-their-marketing-tools-can-actually-do-special-guest-alex-conners-from-wunderkind-it-was-never-the-tools-ep-522
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/most-brands-only-use-30-of-what-their-marketing-tools-can-actually-do-special-guest-alex-conners-from-wunderkind-it-was-never-the-tools-ep-522.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-06-11T07:00:00+00:00
Episode link: https://jayschwedelson.com/dtnt-638-alex-conners-from-wunderkind
Audio file: https://episodes.captivate.fm/episode/316e17c8-47ee-4c09-9d23-c3a67ec9d4c3.mp3
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Duration seconds: 1141

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Connect with Alexandra Conners on LinkedIn , and see what her team is building at wunderkind.co . ㅤ Every martech platform seems to be buying up every other one right now, each promising to become the single tool that finally does everything. Jay Schwedelson gets Alex Conners of Wunderkind to pressure-test that idea, and her take is refreshingly blunt: the all-in-one promise is mostly a mirage, and your real edge was never sitting in the stack to begin with. What she says is actually driving results now might change how you look at your next renewal. ㅤ Best Moments: (02:20) Most brands use only about 30 percent of what their marketing tools can actually do (03:46) Why a platform's new acquisition is really just negotiation leverage with your CFO (06:04) The right martech pick has less to do with your industry than your team's skill set (07:17) Customer acquisition costs jumped 222…

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