# Marketing Automation Platform Fails 🎯 SPECIAL GUEST!! Jaina Mistry from KNAK

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/marketing-automation-platform-fails-special-guest-jaina-mistry-from-knak
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/marketing-automation-platform-fails-special-guest-jaina-mistry-from-knak.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-04-30T07:00:00+00:00
Episode link: https://jayschwedelson.com/lead-scoring-trap-nobody-talks-about-special-guest-jaina-mistry-from-knak-ep-500
Audio file: https://episodes.captivate.fm/episode/6a721c49-6981-4c8c-9f55-cb8939717dab.mp3
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Duration seconds: 1351

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Big shoutout to our sponsor, Knak ! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ Marketing automation platforms are the one piece of the MarTech stack everyone seems to have a complaint about, and Jaina Mistry , Director of Brand and Content at Knak, has a pretty clear theory on why. She joins Jay Schwedelson to unpack what marketers keep getting wrong when picking these platforms, why scoring leads on opens and clicks is a trap, and how a computer science grad who hated software engineering ended up running brand and content for some of the most-loved c…

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