# 🟣Chief Growth Officer @ Thorne: Negative Split Life Philosophy w/Mary Beech🟣  | Ep. 503

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/chief-growth-officer-thorne-negative-split-life-philosophy-w-mary-beech-ep-503
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/chief-growth-officer-thorne-negative-split-life-philosophy-w-mary-beech-ep-503.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-05-07T07:00:00+00:00
Episode link: https://jayschwedelson.com/special-guest-mary-beech-why-gen-z-picks-reddit-over-your-tiktok-ep-503
Audio file: https://episodes.captivate.fm/episode/0f3e5097-9d28-4b53-a191-7f01dc8409f7.mp3
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Duration seconds: 1325

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Check out Thorne (T-H-O-R-N-E) at thorne.com to explore their supplements and wellness tools, and connect with Mary Beech on social to follow her work leading growth. ㅤ Running the second half of a marathon faster than the first sounds borderline impossible, but Mary Beech treats that idea (the negative split) as a life philosophy. As Chief Growth Officer at Thorne, she sat down with Jay Schwedelson to get into why Gen Z will sit through an hour-long Reddit AMA but scroll right past your TikTok, why 65% of Americans say picking a supplement is more confusing than filing their taxes, and what actually changes when a marketer trades the CMO seat for full P&L ownership. ㅤ Best Moments: (03:45) Why she'd never go backwards to CMO and what the CGO title really unlocks (05:30) Her head of sales is her closest peer at Thorne, on purpose (07:45) The wellness confidence stat that sho…

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