# Ask Us ANYTHING!!! 🤔 The "Maybe" Button That Lifts Clicks 14% | Ep. 504

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/ask-us-anything-the-maybe-button-that-lifts-clicks-14-ep-504
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/ask-us-anything-the-maybe-button-that-lifts-clicks-14-ep-504.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-05-08T07:00:00+00:00
Episode link: https://jayschwedelson.com/askus-anything-the-maybe-button-that-lifts-clicks-14-ep-504
Audio file: https://episodes.captivate.fm/episode/712d92b4-58f5-4c54-8620-ce4c6b54a8ed.mp3
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Duration seconds: 549

## Resource

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Cranking out more content with AI, but watching engagement quietly tank? Jay Schwedelson breaks down why polished AI output is dragging performance down and shares the weirdly casual button copy, screenshot formats, and webinar title tweaks that are actually lifting clicks right now. Plus a round of ridiculous debates that may or may not include why saying "we need rain" is the most annoying sentence in the English language. ㅤ Best Moments: (01:53) Why cranking out more AI content is quietly dragging engagement down (02:34) Screenshot testimonials lifting conversions 22% over standard case studies (03:29) The casual "maybe" CTA buttons pulling 14% higher click-throughs (04:13) The webinar title format crushing polished educational content right now (04:45) Why day in the life content wins even in regulated and boring industries (07:00) The public speakerphone offense that nobody…

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## Transcript

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