# A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/a-dis-loyalty-program-guest-amanda-cole-cmo-at-bloomreach-ep-496
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/a-dis-loyalty-program-guest-amanda-cole-cmo-at-bloomreach-ep-496.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-04-23T07:00:00+00:00
Episode link: https://jayschwedelson.com/dtnt-609-amanda-cole
Audio file: https://episodes.captivate.fm/episode/f64cf392-9909-4281-9655-671c8ecb2eff.mp3
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Duration seconds: 1067

## Resource

Follow Amanda Cole on LinkedIn for the sharpest AI and marketing takes you haven't heard yet, and head to bloomreach.com/cloudy for a free two-minute personalized forecast on upgrading from a legacy ESP to a modern sending platform. ㅤ Few people speak plainer about where MarTech is actually headed than Amanda Cole , the CMO at Bloomreach, so it tracks that her return visit with Jay Schwedelson turned into a string of hot takes that cut against almost everything the industry keeps repeating. ㅤ She makes the case for ditching tools you're already paying for, designing a loyalty program that actually rewards the right people, and rethinking what it even means to hire a marketer right now. Worth a listen if you've ever stared at your tech stack and wondered how much of it you could rip out tomorrow. FREE Registration for Innovation Fest 2026! Click here ㅤ Best Moments: (02:08) The case for divesting from MarTech instead of piling on more of it (03:48) Why most lightweight tools are just UI wrappers you can now talk to AI to replace (05:30) Loyalty programs are broken when all they attract are discount hunters (06:15) Excluding one-hit-wonder buyers from ad spend is saving brands millions a month (07:36) Why Fred Reichheld walked away from NPS and started preaching earned growth (08:30) Don't hire more marketers, train your AI agents and then hire weirder people (11:55) Who Amanda actually reads and watches to stay ahead of every AI shift ㅤ Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's new…

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## Transcript

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