# The Importance of Systems and Coaches as a Business Owner with David Girton of LiveNow Fitness

Page: https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/the-importance-of-systems-and-coaches-as-a-business-owner-with-david-girton-of-livenow-fitness
Text version: https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/the-importance-of-systems-and-coaches-as-a-business-owner-with-david-girton-of-livenow-fitness.md
Podcast: [Do Small Business Like a Big Boss Podcast](https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760)
Published: 2026-01-07T16:42:48+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/834edc80f00c2d922e2a35949123deb496360fbac372d12c07b5f797019f3d9b/eyJlcGlzb2RlSWQiOiIxNzdlYWJhZi0yMzQ0LTRkZjAtODhjNi0zM2ZjNjFlZjJmODkiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk1ZThkMDg5OGUyYzcxNDRmZThmOTE2L2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby1jb21wb3Nlci0yMDI2LTEtN19fMTctNDItNDgubXAzIn0=.mp3
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Duration seconds: 2998

## Resource

In this episode of Do Small Business Like a Big Boss , host Aisha Jorge Massengill sits down with David Girton, founder of LiveNow Fitness, to discuss the importance of having systems and coaches in place as a business owner. David shares his journey from working a corporate IT job to becoming a successful fitness coach and entrepreneur. He opens up about the hard lessons learned while transitioning from personal training to running a business and why many entrepreneurs struggle when they don’t treat their business like a real operation. This conversation highlights the power of mentorship, networking, and understanding your value—along with the role mental health and resilience play in long-term entrepreneurial success. 🎧 What You’ll Learn in This Episode : Why passion alone isn’t enough to build a successful business The biggest mistakes entrepreneurs make when they don’t have systems Why getting a business coach early can save years of frustration How to transition from being a service provider to a business owner The importance of knowing your value and standing by it How networking and coaching accelerate growth Why mental health and resilience matter in entrepreneurship Lessons learned from “doing it the hard way” ⏱️ Episode Timestamps : 25:17–25:58 — “We didn’t know how to run a business and learned too many hard lessons” 24:21–24:44 / 23:55 — Extended Clip: Get a business coach 10:04–11:13 — Know your value and stand by it 👤 About the Guest : David Girton is the founder of LiveNow Fitness, a health and fitness business offering bootcamp-style training focused on strength, accountability, and sustainable results. David helps clients and fellow entrepreneurs build discipline, confidence, and structure—both inside and outside the gym. 🚀 Ready to Make Your Business…

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