# From Groupon Deals to Multiple Business Lines: How One Spa Owner Built Tocar From a Single Room

Page: https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/from-groupon-deals-to-multiple-business-lines-how-one-spa-owner-built-tocar-from-a-single-room
Text version: https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/from-groupon-deals-to-multiple-business-lines-how-one-spa-owner-built-tocar-from-a-single-room.md
Podcast: [Do Small Business Like a Big Boss Podcast](https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760)
Published: 2026-04-01T14:51:42+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/0cafe7795a1ae845d2b01a885205a36127e4ece85fda992d3bdeb3c4082560bc/eyJlcGlzb2RlSWQiOiIxNzlkMjNiYy1iYTkyLTRkNGEtOTU5MS04MjUwOWQ1MTJkOTgiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljZDMyMTI1YmQ1OTI3NTdlNzhlNmFhL2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby1jb21wb3Nlci0yMDI2LTQtMV9fMTYtNTYtMTgubXAzIn0=.mp3
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Duration seconds: 2840

## Resource

In this episode of Do Small Business Like a Big Boss, host Aisha Jorge Massengill, Founder and Principal Attorney at Sedgwick Andrews Legal & Consulting, LLC, sits down with Stephen Conti, Founder and CEO of Tocar Spa, Tocar Sport, and Tocar Corporate Wellness. Stephen shares the remarkable story of how he went from running a small spa with Groupon deals to managing a multi-division wellness business in Howard County, Maryland. He reveals the real-life challenges, wins, and valuable lessons from his entrepreneurial journey, offering insights every aspiring entrepreneur can learn from. 🎧 What You’ll Learn in This Episode: How Stephen transitioned from a marketing career to owning a thriving wellness business The ups and downs of using Groupon as a launch strategy and what he would do differently The importance of word-of-mouth referrals and leveraging networking through the Chamber of Commerce How the Goldman Sachs 10,000 Small Businesses program helped accelerate his growth The importance of hiring for cultural fit in a service-based business How to scale a business without losing loyal clients, including transitioning them to other providers ⏱️ Episode Timestamps: 00:00 – Introduction 01:27 – Stephen’s life before Tocar Spa 07:17 – The side hustle: working at a massage franchise 09:27 – Early days of Tocar: no systems, just Groupon 11:20 – Networking: word-of-mouth & social media 14:47 – SCORE, Goldman Sachs, and finding the right CPA 17:18 – Funding the business and bootstrapping 18:35 – Identifying the revenue ceiling and scaling 20:27 – Hiring for culture fit 23:45 – Transitioning clients and leadership layers 32:40 – AI & robotic massage tech 40:35 – Advice to his younger self 45:14 – What Do Small Business Like a Big Boss means to Stephen 👤 About the…

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