# 169: Solo - How One Financial Advisor Made His Time Worth $40,000/Hour with Brad Johnson

Page: https://stenobird.com/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl-6175641/169-solo-how-one-financial-advisor-made-his-time-worth-40-000-hour-with-brad-johnson
Text version: https://stenobird.com/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl-6175641/169-solo-how-one-financial-advisor-made-his-time-worth-40-000-hour-with-brad-johnson.md
Podcast: [Do Business. Do Life. — The Financial Advisor Podcast — DBDL](https://stenobird.com/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl-6175641)
Published: 2026-05-20T08:00:00+00:00
Episode link: https://rss.art19.com/episodes/a63e2945-313c-437f-b7a8-8bb0b5642143.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/a63e2945-313c-437f-b7a8-8bb0b5642143.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 1315

## Resource

What if I told you there’s a simple concept that could unlock exponential growth in your business, without adding more hours to your workweek? I’ve used this framework hundreds of times in coaching conversations, and it’s created more breakthroughs than anything else I’ve ever shared with advisors. It all comes down to the value of an hour of your time. In this solo episode, I walk you through an eye-opening exercise to help you calculate what your time is really worth, and more importantly, what’s stealing it. You’ll discover how to delegate low-value tasks, free up your calendar for high-impact work, and scale your firm without sacrificing your personal freedom. 3 of the biggest insights from Brad Johnson… #1.) The Hidden Number That Controls Your Growth I break down a simple formula that calculates what an hour of your time is worth as a business owner, and why this number matters far more than most advisors realize. #2.) Get Non-Revenue Driving Work Off Your Plate Paperwork, service work, HR issues, and admin responsibilities are all important aspects of running a business, but they often pull founders away from the activities that deliver the best ROI. The more time you spend in low-leverage work, the harder it becomes to scale. #3.) The “Sue” Exercise That Changes How You Think About Delegation I share a powerful coaching framework that helps advisors realize they’ve already hired the most expensive employee in the business: themselves. SHOW NOTES https://bradleyjohnson.com/169 FOLLOW BRAD JOHNSON ON SOCIAL X Instagram LinkedIn FOLLOW DBDL ON SOCIAL: YouTube Twitter Instagram LinkedIn Facebook DISCLOSURE  DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into th…

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