# Brandon Jacoby - Seeing Taste vs. Creating Taste as a designer

Page: https://stenobird.com/podcast/dive-club-6354915/brandon-jacoby-seeing-taste-vs-creating-taste-as-a-designer
Text version: https://stenobird.com/podcast/dive-club-6354915/brandon-jacoby-seeing-taste-vs-creating-taste-as-a-designer.md
Podcast: [Dive Club 🤿](https://stenobird.com/podcast/dive-club-6354915)
Published: 2026-04-21T11:49:00+00:00
Episode link: https://rss.com/podcasts/diveclub/2749240
Audio file: https://content.rss.com/episodes/207227/2749240/diveclub/2026_04_20_12_30_24_36a8e745-3427-4201-bbd0-ab99321c07a6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/dive-club-6354915/episodes/brandon-jacoby-seeing-taste-vs-creating-taste-as-a-designer
Duration seconds: 3156

## Resource

Capital, early Cash App, and most recently, X, all have one designer in common — [Brandon Jacoby]( https://x.com/JacobyBrandon ). In this episode Brandon is talking about how he’s combining his years of experience designing with fresh, high-functioning teams and is now launching an all-new independent practice to help founders push past good enough. He shares some really interesting thoughts on taste, being creative with AI, and how to thrive in a 0->1 environment. Some highlights: - The types of designer who get most amplified by AI - What it takes to thrive while designing a 0→1 experience - How Brandon is positioning himself as a new independent - The difference between "seeing taste" and "creating taste" - What Nikita (X Head of Product) taught Brandon about onboarding - + a lot more - John Lasseter (Pixar director) quote - https://www.youtube.com/watch?v=uFbOOjAC_Fg - Tolan app (mentioned as example of creative onboarding) - https://www.tolans.com/ - Owen Jennings at Block (Brandon’s mentor for 4 years) - https://www.linkedin.com/in/owenbrittonjennings/ - Nikita (former Head of Product at X) - https://x.com/nikitabier

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## Transcript

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