# Eleanor Mayrhofer - Productized Web Design

Page: https://stenobird.com/podcast/ditching-hourly-660667/eleanor-mayrhofer-productized-web-design
Text version: https://stenobird.com/podcast/ditching-hourly-660667/eleanor-mayrhofer-productized-web-design.md
Podcast: [Ditching Hourly](https://stenobird.com/podcast/ditching-hourly-660667)
Published: 2025-10-21T10:00:00+00:00
Episode link: https://share.transistor.fm/s/27315751
Audio file: https://media.transistor.fm/27315751/bc7d24c9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ditching-hourly-660667/episodes/eleanor-mayrhofer-productized-web-design
Duration seconds: 2585

## Resource

Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services. Links: Eleanor's website » https://www.eleanormayrhofer.com/ditching Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/ Chapters: (00:00) - Introduction and Guest Welcome (00:14) - Eleanor's Background and Business Model (00:52) - Straight to Non-Hourly (02:01) - Starting a Solo Business During COVID (02:44) - Initial Market Approach and Challenges (03:48) - Developing a Productized Service (04:25) - Current Business Model: Website in a Week (05:31) - Client Interaction and Project Scope (09:40) - Copywriting and Strategy Sessions (16:31) - Handling Project Scope and Client Expectations (21:24) - Marketing and Client Acquisition (23:20) - Client Commissions and Referrals (23:40) - Subscription Maintenance Services (24:53) - Positioning and Target Audience (25:53) - Overcoming Launch Procrastination (27:11) - Client Collaboration and Revisions (28:55) - Technical Setup and DNS Challenges (31:25) - Post-Launch Support and Testimonials (33:13) - Pros and Cons of Productized Services (36:55) - Sales Process and Lead Time (38:55) - Long-Term Plans and Project Juggling (41:01) - Avoiding Boredom with Productized Services (42:20) - Conclusion and Contact Information ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning. B…

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## Transcript

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