# The Truth About What Modern PR Really Takes... | Alexandra Taylor | DSH #2049

Page: https://stenobird.com/podcast/digital-social-hour-6161133/the-truth-about-what-modern-pr-really-takes-alexandra-taylor-dsh-2049
Text version: https://stenobird.com/podcast/digital-social-hour-6161133/the-truth-about-what-modern-pr-really-takes-alexandra-taylor-dsh-2049.md
Podcast: [Digital Social Hour](https://stenobird.com/podcast/digital-social-hour-6161133)
Published: 2026-07-04T19:54:30+00:00
Episode link: https://digital-social-hour.simplecast.com/
Audio file: https://pscrb.fm/rss/p/https://pdcn.co/e/podgo.simplecastaudio.com/3cc8a577-57bc-473b-8cc8-358a1c940782/episodes/7e24440e-cf39-4be3-a3f8-d27dc1f2dfea/audio/128/default.mp3?aid=rss_feed&awCollectionId=3cc8a577-57bc-473b-8cc8-358a1c940782&awEpisodeId=7e24440e-cf39-4be3-a3f8-d27dc1f2dfea&feed=gVWKQwJq
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JSON: https://stenobird.com/v1/public/podcasts/digital-social-hour-6161133/episodes/the-truth-about-what-modern-pr-really-takes-alexandra-taylor-dsh-2049
Duration seconds: 3113

## Resource

Most people think PR is about getting press. Alexandra Taylor believes it is really about relationships, positioning, and knowing which people to avoid. In this Digital Social Hour episode, Sean Kelly sits down with Alexandra Taylor, founder of A-Team Strategies, to discuss crisis management, brand building, political relationships, creator-led media, Happy Dad, entrepreneurship, work ethic, local influence, and how reputations are built or destroyed. Alexandra explains why she left traditional publishing to build a relationship-first PR agency, how she helped restaurants navigate the shutdown era, and why owning your local community matters before trying to become nationally known. The conversation also covers Happy Dad’s rise, working with the Shahidi brothers, ranch life, local food, crisis communications, performance-based pay, social climbing, misinformation, reading people, and why entrepreneurs cannot afford to ignore local politics. CHAPTERS 0:00 The Wrong People Can Destroy Your Brand 0:32 Alexandra Taylor and A-Team Strategies 1:16 Leaving Law and Entering Media 2:40 Building a Relationship-First PR Agency 6:42 Podcasts, Short-Form Media, and Attention 8:09 Politics, Community, and Public Safety 11:09 Ranch Life, Hard Work, and Self-Reliance 17:34 Happy Dad, Creator Brands, and Cultural Influence 30:20 Crisis PR, Work Ethic, and Building Real Relationships 40:10 Inflation, Misinformation, Politics, and Final Advice WHAT YOU’LL LEARN 📣 Why modern PR is built on relationships not press releases 🤝 Why local influence matters before national recognition 📱 How podcasts and short-form content changed media 🇺🇸 Why Alexandra only represents brands she believes in 🥤 How Happy Dad built a creator-led consumer brand 🚨 What crisis management looked like during the shutdo…

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## Transcript

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