# Digital Marketing and SEO in a Changing World: A Chat with Jesse Ringer

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Text version: https://stenobird.com/podcast/digital-marketing-stories-6726960/digital-marketing-and-seo-in-a-changing-world-a-chat-with-jesse-ringer.md
Podcast: [Digital Marketing Stories](https://stenobird.com/podcast/digital-marketing-stories-6726960)
Published: 2025-02-17T13:00:00+00:00
Episode link: https://www.bdwjb.com/s2e12/
Audio file: https://dts.podtrac.com/redirect.mp3/op3.dev/e/podcasts.captivate.fm/media/30a144b3-4e7f-4169-aa8f-e2db687a70d8/2025-01-28-jesse-ringer-descript-final-v2.mp3
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Duration seconds: 3007

## Resource

In this episode, Jim talks to Jesse Ringer, founder and CEO of Method & Metric, an SEO agency based in Vancouver. Jesse discusses his journey from freelancing in a post-financial 2008 crisis to establishing his agency in 2017. They talk about the evolution of digital marketing, the importance of human connection in business, and the impact of AI on SEO. Jesse shares insights into finding and retaining clients, managing and recruiting staff, and the challenges and rewards of running a business. They dive into the future of SEO amidst changes like Google's recent updates and the rising influence of AI. Register Now and Start Your FREE Trial Immediately of Similarweb I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks .   

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## Transcript

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