# Cracking the Code of Digital Marketing - Insights from Strategic Pete

Page: https://stenobird.com/podcast/digital-marketing-stories-6726960/cracking-the-code-of-digital-marketing-insights-from-strategic-pete
Text version: https://stenobird.com/podcast/digital-marketing-stories-6726960/cracking-the-code-of-digital-marketing-insights-from-strategic-pete.md
Podcast: [Digital Marketing Stories](https://stenobird.com/podcast/digital-marketing-stories-6726960)
Published: 2025-04-09T13:00:00+00:00
Episode link: https://www.bdwjb.com/s2e22/
Audio file: https://dts.podtrac.com/redirect.mp3/op3.dev/e/podcasts.captivate.fm/media/e91d4540-6a4d-4e97-9fb7-8fd7e8dea66e/2025-02-26-Pete-Murphy-Lewis.mp3
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JSON: https://stenobird.com/v1/public/podcasts/digital-marketing-stories-6726960/episodes/cracking-the-code-of-digital-marketing-insights-from-strategic-pete
Duration seconds: 2565

## Resource

In this episode of Digital Marketing Stories, Jim interviews Peter Murphy Lewis, also known as Strategic Pete. Pete discusses his background growing up in Kansas, working in Boston, and living in Chile. He explains his work as a fractional CMO, including his transition back to the U.S. and how he helps companies scale, rebrand, and increase revenue within a six to 18 month window before disengaging. They discuss common mistakes businesses make, such as hiring agencies without a strategy and struggling with attribution in B2B marketing. Pete also shares insights on the importance of organic social media, using data-driven techniques, and the value of CEOs hosting podcasts. The episode highlights Pete's approach to solving problems, working with a dedicated team, and pushing marketing efforts to new limits. I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on just search for Digital Marketing Stories .   

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## Transcript

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